Real Farms. Real facts.
FACT AND FIELD
There is a story to tell about agriculture.
We help you tell it.
Too often, the people who know the least about farming are the loudest voices talking about it. Fact and Field, a division of Social Sound, helps farmers take control of their own story through social media, public relations and good, old-fashioned storytelling.
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We help your neighbors and community understand what you do, why you do it and how modern agriculture really works.
No lectures. No jargon. No lies. Just real stories from real farms.
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People don't follow social media pages because they want to be lectured. They follow because they want to learn something, see something interesting and have a little fun.
We mix education with personality, humor and behind-the-scenes looks at farm life to give people a reason to keep following.
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We believe advocacy works best when you've already built an audience and earned their trust.
First, we educate. Then we entertain. We build trust and make friends. Then, when an important issue comes along, your audience is more likely to listen.
That's advocacy that doesn't feel like advocacy.
EDUCATE. ENTERTAIN. ADVOCATE.
That’s how we help farms tell their stories.
Success stories
Main Farms
The Main Farms Facebook page had 4.6 million post views and grew from 1,100 to 8,100 followers in 2025.
IOTT SEED FARMS
More than 140,000 people viewed Iott Seed Farms Facebook posts more than 400,000 times in the first six months of 2026.
Midwest Water Stewards
Midwest Water Stewards details efforts made by farmers in Michigan and Indiana to ensure they are using water responsibly.
Chris Iott, founder and owner of Social Sound, grew up on Iott Seed Farms, a potato farm in Northern Michigan. His family has been farming in Michigan since the 1800s. Iott Seed Farms is owned and operated by Chris’s brothers, Dennis and Greg Iott, and a nephew, Bryan Fischer. Chris has a special place in his heart for farms and farmers and feels strongly that the truth about modern farming needs to be told.
Who We Are
