NOTE: This item first appeared in the Jackson County Chamber of Commerce's April-June 2019 newsletter. Many businesses don’t spend nearly enough time pondering whether their use of social media is relevant or successful. But those that do need to make sure they are asking the right...
Every business should have a Facebook page. But social media success relies on what your business does after it launches that page. Here are 10 very basic things to do to make sure your Facebook page is working for you and not against you. No. 1:...
A hammer is a great tool when used properly. But stand six feet from a nail and throw a hammer at it and, well, you're going to make a mess of things. Which brings us to the captions function for Facebook videos. The vast majority of videos...
Late last week, Facebook announced some changes that is certain to have a negative effect on businesses everywhere. CEO Mark Zuckerberg announced that Facebook will start giving greater weight to posts from family and friends and less to businesses and media outlets. In short, that means...
Social media can be a powerful tool. More of us need to use it for good. Last year, my wife and I visited a sporting goods store that was going out of business. I went mainly to scoop up a pile of deeply discounted Timberlands to...
One of the first rules of social media: It’s bad for business to mock any group of people anywhere. Another one: When something goes wrong, own up to your mistake promptly and appropriately. And a bit of creativity never hurts. You might have seen some news coverage...
Customers and potential customers expect instantaneous response on social media. To be honest, some of them expect a bit much. Short of hiring a team of full-time social media managers, it’s all but impossible for a business to monitor their social media accounts 24...
This is how an email exchange between Social Sound and one of our clients sometimes starts: Social Sound: “Hey, someone left you a bad review. I attached it. Can you check it out? I’ll take care of answering it, but I was hoping you could offer...
